I have a permissive attitude to design and absorb inspiration from many different sources such as film, art, music and technology. I observe daily life with a critical eye, learning how culture helps shape identities. I never restrict myself to my own medium, allowing myself to be inspired by film-makers, writers, artists and inspirational characters that surround me. Creative technology has always played a role in my life and I am intrigued with it’s place in culture and how creatives use it as a tool for artistry. As a result, I’ve worked in production and technology integration for over five years and designed installations, events and experiential campaigns for some of the worlds leading brands.